Dynamic BCG Matrix
Plot your products on the BCG Growth-Share Matrix in real time. Interactive bubble chart with automatic Stars/Cash Cows/Question Marks/Dogs classification and strategic recommendations.
Global Settings
Your products / business units
Calculated relative market share :0.63 — Question Marks
Calculated relative market share :1.67 — Cash Cows
Calculated relative market share :1.40 — Stars
BCG Matrix — Product Portfolio
Portfolio Summary
| Product | Rel. market share | Growth | Quadrant | Recommended strategic action |
|---|---|---|---|---|
| Produit C | 1.40 | 20% | Stars | Invest |
| Produit B | 1.67 | 5% | Cash Cows | Defend / Harvest |
| Produit A | 0.63 | 15% | Question Marks | Invest or Divest |
Strategic Recommendations
Stars — 1 product(s)
- Produit C (PDM rel. 1.40)
Invest to maintain and reinforce market leadership. These products generate revenue but consume cash to sustain growth. Goal: convert them into Cash Cows once market growth slows.
Cash Cows — 1 product(s)
- Produit B (PDM rel. 1.67)
Defend the position and maximize cash flow. These products fund the rest of the portfolio. Avoid under-investment that would accelerate their decline.
Question Marks — 1 product(s)
- Produit A (PDM rel. 0.63)
Urgent strategic decision: invest heavily to gain market share (toward Star) or divest before costs exceed benefits.
Tool created on July 16, 2025