Funnel Impact Calculator
Visualize your conversion funnel, simulate improvements, and identify the best lever to maximize your clients and revenue.
Settings
Funnel stages
(funnel entry)= 10,000
Conversion rate:%
= 2,000Conversion rate:%
= 600Conversion rate:%
= 300Conversion rate:%
= 120Current funnel visualization
Visitors10,000
Leads2,000(-8,000)
20%
Qualified prospects600(-1,400)
Demos300(-300)
Clients120(-180)
Overall conversion rate: 1.20 %
Improvement simulation
Select a stage and enter an improved conversion rate to see the impact.
Analysis: which lever to improve first?
Simulation: +5 percentage points on each stage
Leads(20% → 25%)
+30 clients(+15,000.00 €)best lever
Qualified prospects(30% → 35%)
+20 clients(+10,000.00 €)
Demos(50% → 55%)
+12 clients(+6,000.00 €)
Clients(40% → 45%)
+15 clients(+7,500.00 €)
Formulas used
Visitors = 10,000 (entry)
Leads = Visitors × 20%
= 10,000 × 0.20 = 2,000
= 10,000 × 0.20 = 2,000
Qualified prospects = Leads × 30%
= 2,000 × 0.30 = 600
= 2,000 × 0.30 = 600
Demos = Qualified prospects × 50%
= 600 × 0.50 = 300
= 600 × 0.50 = 300
Clients = Demos × 40%
= 300 × 0.40 = 120
= 300 × 0.40 = 120