SEO Content Audit — Keep / Kill / Combine
Analyze your URLs with the Keep / Kill / Combine framework. Import your data and get automatic recommendations (delete, merge, or recycle) for each page.
Keep / Kill / Combine Methodology
Delete (Kill)
No backlinks, no traffic for 12 months, obsolete or duplicated content. Deindex then redirect with 301.
Merge (Combine)
Multiple URLs on the same topic, keyword cannibalization. Consolidate to the strongest URL with 301.
Recycle (Keep & Update)
Gradual traffic decline, existing backlinks, position 11-30. Update content, add fresh data.
Import your data
Expected CSV format: URL, Sessions 12mo, Clicks 6mo, Avg Position, Bounce Rate (%), Session Time (s), Word Count, Backlinks (referring domains)
No URLs added. Import a CSV or add manually.
Decision Checklist per URL
SEO Content Audit: Complete Guide
Why perform an SEO content audit?
90.63% of published pages receive no organic traffic from Google (Ahrefs). A structured audit identifies inactive pages consuming crawl budget and fragmenting topical authority.
The Keep / Kill / Combine framework, popularized by Semrush and Search Engine Land, structures decision-making: keep performing pages, delete valueless content, and merge cannibalizing pages.
HubSpot deleted over 3,000 articles and reduced crawled URIs by 38%, allowing Googlebot to focus its budget on high-value pages.
Who uses this tool?
- SEO Consultants
- Structure your client audits with a reproducible methodology and automated recommendations.
- Content Managers
- Identify content to recycle, merge, or delete to optimize your editorial calendar.
- Marketing Managers
- Measure your content strategy impact and prioritize high-ROI actions.
- Website Owners
- Clean your site of pages harming your SEO without technical expertise.
How to use this tool?
Prepare a CSV file with one row per URL and key metrics: organic sessions, clicks, average position, bounce rate, session time, word count, and backlinks.
Import the CSV or add URLs manually. The algorithm automatically applies the Keep / Kill / Combine framework using SEO expert-recommended thresholds.
Export results with recommendations for each URL. Process deletions and merges first (immediate crawl budget impact), then recycles (4-12 weeks for results).
Frequently Asked Questions
- What thresholds are used for recommendations?
- The tool uses standard SEO thresholds: fewer than 1,000 sessions over 12 months, zero clicks over 6 months, position > 30, bounce rate > 85% with session time < 30s, and content < 300 words without backlinks.
- Is my data sent to a server?
- No. All processing happens in your browser. No data is transmitted or stored. You can use the tool offline once the page is loaded.
- Can I modify the automatic recommendation?
- Yes. The automatic recommendation is a starting point. You can manually change the decision for each URL by clicking the decision badge.
- How often should I perform a content audit?
- For sites with fewer than 100 articles: annual audit. 100-500 articles: bi-annual. Over 500 articles: quarterly, with alerts on pages whose traffic drops more than 20%.
- What is the difference between deleting and merging a page?
- Deleting a page means deindexing it and setting up a 301 redirect. Merging involves consolidating two pages on the same topic into the strongest URL, transferring useful content and backlinks.
SEO Content Audit: Local Questions
Is there a free SEO content audit tool in the US?
Yes. This SEO content audit tool is 100% free, requires no sign-up, and works directly in your browser. No data leaves your device, making it fully privacy-compliant.
Can this SEO audit tool be used in the UK?
Absolutely. The tool works anywhere in the world from a modern browser. No geographic restrictions apply and it complies with GDPR since no data is sent to any server.
Is this tool suitable for SEO agencies in Australia and Canada?
Yes. The tool applies the Keep / Kill / Combine framework used by SEO professionals internationally. It suits agencies of all sizes for structuring their content audits.